KIBI = “A subtle taste that cannot be understood through surface appearance alone”

Based on the theme of the subtle aesthetic of the characteristic Japanese tea ceremony, the concept of KIBI is a fusion of Japanese and street cultures.

Kibi is a sense of beauty that allows you to respect others while attaining a bird’s-eye-view of yourself.

It is a spirit of inquiry that encourages not being satisfied but greedily pursuing this way that you’ve chosen.

Kibi presents a model that respects the morals of gratitude and righteousness.

We will develop globally, showing the state of mind and practices of Japan in a new light.