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CONCEPT

KIBI | 機微

CONCEPT

機微 (KIBI)= 「表面だけでは知ることのできない微妙なおもむき」

日本特有のほのめかす茶気をテーマに和と道(ストリート)カルチャーの融合をコンセプトとしています。

自分を俯瞰で見ながら相手を敬う美意識。

満足することなくその道を極めようと貪欲に追い求める探究心。

礼や義を重んじる道徳な模範など、 日本の心理や作法を再認識させグローバルに展開します。

KIBI | 機微

KIBI = “A subtle taste that cannot be understood through surface appearance alone”

Based on the theme of the subtle aesthetic of the characteristic Japanese tea ceremony, the concept of KIBI is a fusion of Japanese and street cultures.

Kibi is a sense of beauty that allows you to respect others while attaining a bird’s-eye-view of yourself.

It is a spirit of inquiry that encourages not being satisfied but greedily pursuing this way that you’ve chosen.

Kibi presents a model that respects the morals of gratitude and righteousness.

We will develop globally, showing the state of mind and practices of Japan in a new light.